The rate of change we see in the world today is unprecedented. New innovations, products, and services fade to irrelevance more quickly than ever before.
“You can no longer rely on past successes to dictate present actions in hopes of future success.”
The constant bombardment of the vast array of information now available can easily make us, as leaders and entrepreneurs, feel overwhelmed. We know we must change, constantly and quickly, but we lack clarity about how and why. Consequently, our futures are driven by outside forces to which we constantly react, and we lose all intentionality and vested interest in the future being created.
As such, the need for reinvention in our individual lives and the lives of our organizations is urgent. Reinvention demands that we change our perception of the future and reassert control over the direction our lives are taking. It ensures our actions today have meaning and purpose
and are not merely reactions to the constant challenges and obstacles we face.
For some the concept of reinvention implies a clean break from the past in order to blaze ahead boldly into the future. For those not wanting to leave behind the large body of work they have built over their careers, reinvention may seem like too risky an undertaking.
Reinventing yourself or your organization, however, does not require a clean break from the past. It does require that you rethink your past experiences, your present actions, and your future narrative. You can no longer rely on past successes to dictate present actions in hopes of future success. Instead, reinvention requires that you re-imagine your idea of future success, constructing an ideal future state for both you and your clients that will re-infuse the actions you take today with meaning and purpose.
Reinvention is for individuals and organizations who are either starting a new venture, looking to take their business and career to a higher level, or are trying to shift their direction completely.
Individuals and organizations that have successfully reinvented themselves were able to:
- Position themselves and their business for dramatic growth.
- Gain greater visibility in order to attract new clients and add greater value to existing clients.
- Leverage existing resources in order to build their business and reinforce their value proposition.
- Generate new and diverse revenue streams by creating a series of unique products and services focused on their target audience group.
- Develop valuable and engaging content that moves their ideal buyer(s) to action.