Assessing Your Value

Score the following statements on a scale of 1 to 5

1 = strongly disagree
2 = disagree
3 = neutral
4 = agree
5 = strongly agree

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  1. We have a clear understanding of who our target audience group(s) are?

  2. We can clearly identify specific issues and obstacles that stand in the way of our target audience group(s) future growth and success.

  3. We have a clear picture of how our target audience group(s) prospects for long-term success would be dramatically improved if those issues and obstacles were removed.

  4. We have a unique approach to dramatically improving our target audience group(s) condition that differentiates us from the “business as usual” approach of our industry.

  5. We have a strong grasp on our value proposition and can clearly articulate what makes our approach unique to improving our target audience group(s) condition.

  6. We can identify at least three new ways to provide exceptional value to our customers, increase our market share, and increase revenue.